Although the representation of women in the venture capital ecosystem is still very low, those who are already in this world are making a great contribution. El Diario Financiero highlighted this work.
Magdalena Guzmán, executive director of ACVC, was one of those interviewed. She assured that she does not believe there are differences between a man and a woman when it comes to investing, but that both complement each other because they bring different perspectives, and "it could be said that as long as women do not join the industry great opportunities may have been lost, by 2028 women will own 75% of the discretionary spending on the planet, which will make them the most influential in the world".
"Another study by the Boston Consulting Group (BCG) indicates that 80% is the percentage of purchasing decisions made or influenced by women and, according to Deloitte, 89% is the percentage of everyday purchases that are influenced by us, brands that do not align with the tastes, needs and demands of that 89% of 'voters' will not be competitive," she added.
Antonia Rojas, partner at ALLVP, said that there is still much to be done, but there has been progress. "There are more and more funds in the region adding women, and the most exciting thing is to see new funds founded by women such as Screen Capital S.A., Amplifica Capital or Gana Ventures, and others like Maya Ventures, consolidate within the region. This is a change that is not only important, but fundamental to promote the exchange of diverse ideas, different life experiences and points of view. The more diverse the teams are, the more depth there is in the debates," he said.
"It is indeed more difficult for women to raise capital than men, and this is partly because there are few women investors," said Evelyn Von Bischhoffshausen, general partner Kayyak Ventures. However, she said that little by little "communities have been created to encourage greater female participation".
"The VC business not only requires analytical skills as many think, it also requires negotiation skills, people skills and crisis management, so I think it's an industry that can be very favorable for both women and men," she stressed.
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